Popular Categories
Jewellers
Traders
Laboratories
Tertiary Sector
Hotels
Service Provider
Beauty Spa
Aerospace Industries
Home Decor
Manufacturing Industries
Education
Salon
Food And Dining
Healthcare industry
Food industry
Agriculture

Export marketing assistance in India is primarily designed to lower the high costs associated with entering international markets, such as exhibition participation, branding, and quality compliance. These schemes are categorized into those for general exporters and those specifically tailored for MSMEs.

1. Market Access Initiative (MAI) Scheme

The MAI scheme is the government’s primary vehicle for supporting export promotion activities through a "focus product–focus country" approach. It is administered by the Department of Commerce and is typically routed through Export Promotion Councils (EPCs) or Trade Promotion Bodies.

  • Key Support Areas:
    • Trade Fairs & Exhibitions: Reimbursement for stall charges, freight, and sometimes airfare for participating in international exhibitions.
    • Market Research: Up to 75% funding for studies on export potential and market intelligence.
    • Branding & Publicity: Support for publicity campaigns and brand promotion of Indian products in international markets.
    • Statutory Compliance: Reimbursement (up to 50% or capped amounts) for product registration and testing charges in foreign countries.
    • Overseas Infrastructure: Assistance for renting/leasing showrooms or warehouses abroad (on a tapering basis: 75% in Year 1, 50% in Year 2, 25% in Year 3).

2. International Cooperation (IC) Scheme (for MSMEs)

This scheme, managed by the Ministry of MSME, is specifically designed to help Micro, Small, and Medium Enterprises build their capacity to compete globally.

  • Financial Assistance:
    • Airfare: Reimbursement of up to ₹1.50 lakh per MSME unit.
    • Space Rent: Support for stall charges up to ₹3.00 lakh per MSME.
    • Freight: Up to ₹50,000 (or ₹75,000 for Latin American countries) for shipping samples/display materials.
    • Daily Allowance: An allowance of $150 USD per day for office bearers attending these events.
  • Sub-components:
  • Market Development Assistance (MDA): Supports physical and virtual participation in trade fairs/buyer-seller meets.
  • Capacity Building of First-Time Exporters (CBFTE): Specifically targets businesses with an IEC less than 3 years old, offering reimbursements for testing, quality certification, and export insurance premiums.

3. How to Access These Benefits

The process for claiming assistance is largely standardized but requires careful documentation:

  1. Check Eligibility: You must have an active IEC (Importer Exporter Code) and a valid RCMC (Registration-Cum-Membership Certificate) from the relevant Export Promotion Council (EPC).
  2. Plan Through Your EPC: Most marketing assistance is routed through your industry's specific EPC (e.g., APEDA for agri, FIEO for general, TEXPROCIL for textiles). Contact them to see which trade fairs are currently "approved" for subsidy.
  3. Submit Proposals Early: Many schemes require pre-approval of your activity/project plan. Do not spend money expecting a reimbursement without ensuring the event is listed under the scheme’s current-year approved list.
  4. Documentation for Reimbursement: After the event, you must submit proof of participation (tickets, boarding passes/immigration stamps, stall invoices, payment receipts) to your EPC or the relevant portal within the stipulated time frame (usually within 90 days).

 

krishna

Krishna is an experienced B2B blogger specializing in creating insightful and engaging content for businesses. With a keen understanding of industry trends and a talent for translating complex concepts into relatable narratives, Krishna helps companies build their brand, connect with their audience, and drive growth through compelling storytelling and strategic communication.

Trending Posts

Subscribe Now

Get All Updates & Advance Offers

Popular Categories

Steel Manufacturing Industries Plastic Manufacturing Industries Heritage Hotels 3 Star Hotels 5 Star Hotels Beauty Spa Home Decoration Plant Decoration Oils Manufacturing Waterjet and Laser Cutting Industries Calibration Instruments Manufacturing Staffing Solutions Rubber Manufacturing Agriculture Components Manufacturing Process Control Instruments Manufacturing Fiber Glass Product Manufacturing Wooden Die Manufacturing Chemical Manufacturing Company Restaurants/Cafe Food And Dining Hotels School/Play Center College/Institute Academy/Tuition Classes Hair Salon Pharmaceutical Manufacturing Industry Research and Analytical Laboratories Medical laboratory Real Estate IT Services and Solutions Hospital Aerospace Construction Food Product Telecommunication Services Provider Agriculture Food and Catering Services Professional Artists Numerologist Chartered Accountants Resorts Cloth Manufacturing Gold Jewellery Event Management Company Tour and travel agency Gym Fashion Design Diamond Tiffin Services Sweet And Farsan Photography Transportation And Logistics Banquet Hall Bakery Music Recording Studio General Traders Electronics Shop LED Manufacturing

Explore Listy X Collections

5 Star Hotels Academy/Tuition Classes Resorts Bakery Banquet Hall Cloth Manufacturing Diamond Electronics Shop Event Management Company Fashion Design Food And Dining General Traders Gold Jewellery Gym Heritage Hotels Food And Dining Hotels Hotels Jewellers LED Manufacturing Manufacturing Industries Music Recording Studio Numerologist Pharmaceutical Manufacturing Industry Photography Plastic Industries Professional Artists Restaurants/Cafe Salon Sweet And Farsan Tiffin Services Tool Steels Manufacturing Traders Transportation And Logistics

Popular Cities

Agar Ahmedabad Ahmednagar Akola Alirajpur Amreli Anand Ankleshwar Aravali Aurangabad Banaskantha Banglore Barwani Betul Bharuch Bhavnagar Bhind Bhiwandi Bhopal Bilpura Bombay Botad Chandrapur chennai Chhatarpur Chhota Udaipur Damoh Dangs Dewas Dohad Dwarka Gandhinagar Gir Somnath Gondia Gwalior Hyderabad Indore Itarsi Jabalpur Jalgaon Jamnagar Junagadh Kachchh Katni Khandwa Kheda Kolhapur Kolkata Latur Mahisagar Mandsaur Mehsana Morbi Morena Mumbai Nagpur Nanded Narmada Narmadapuram Nashik Navsari Neemuch Osmanabad PanchMahal Panna Parbhani Patan Pithampur Porbandar Pune Raigad Raisen Rajkot Ratlam Ratnagiri Rewa Sabarkantha Satara Satna Sehore Shajapur Sheopur Shivpuri Sindhudurg Solapur Surat Surendranagar Tapi Thane Ujjain Vadodara Valsad Vapi Washim Yavatmal